In the spring of 2020 when the pandemic was in full swing (yes, past tense…) it took a devastating toll on bars, restaurants, and small businesses. So it just didn’t feel right to ask you to buy something from us at the LCBO. So instead, we asked you to buy something from someone else.
Introducing: Pair it Forward. An initiative designed to start a chain reaction of local support across the province. Which is exactly what it did.
