Copywriter

About

b. 1986, HK.

Ariel Portait.jpg

Here's where I make a joke about my last name.

Gold Stars & High Fives

2018

  • 2018 Strategy Creative Report Card | #4 Copywriter in Canada
  • 2018 National Advertising Challenge | GOLD - Wild Card (Ted Rogers Scholarship Fund)
  • 2018 Carte Blanche | SHORTLIST - Digital OOH (Under Armour)

2017

  • 2017 Strategy Creative Report Card | #132 Copywriter in Canada
  • 2017 Cannes | SILVER - Design, Comprehensive Range (Give-A-Care)
  • 2017 Cannes | BRONZE - Health, Corporate Image & Communication (Give-A-Care)
  • 2017 Cannes SHORTLIST - Design, Promotional Item Design (Give-A-Care)
  • 2017 Cannes SHORTLIST - Design, Copywriting for Design (Give-A-Care)
  • 2017 Cannes | SHORTLIST x3 - Health, Print & Outdoor Craft (Give-A-Care)
  • 2017 Cannes | SHORTLIST - Direct, Charities & Non-Profit (Give-A-Care)
  • 2017 Cannes | SHORTLIST - PR, Charities & Non-Profit (Give-A-Care)
  • 2017 Clios | GOLD - Direct, Print/Mail (Give-A-Care)
  • 2017 Clios SILVER - Design, Packaging (Give-A-Care)
  • 2017 Clios | BRONZE - Integrated, Public Service (Give-A-Care)
  • 2017 Clios Health | GOLD - Design, Corporate Identity (Give-A-Care)
  • 2017 D&AD GRAPHITE - Branding, Branding & Identity (Give-A-Care)
  • 2017 ADC | BRONZE - Craft in Digital, Copywriting (Give-A-Care)
  • 2017 Marketing Awards | GOLD - Public Service, TV Single (Give-A-Care)
  • 2017 Marketing Awards | SILVER - Design, New Brand Launch (Give-A-Care)
  • 2017 Marketing Awards | BRONZE - Design, Packaging (Give-A-Care)
  • 2017 Marketing Awards | SHORTLIST - Integrated Campaign (Give-A-Care)
  • 2017 Marketing Awards | SHORTLIST x2 Press Single (Give-A-Care)
  • 2017 Marketing Awards | BRONZE - Digital, Online Display Single (Carte Blanche)
  • 2017 The One Show | MERIT - Design, Branding Identity System (Give-A-Care)
  • 2017 The One Show | MERIT - Cross-Platform, Integrated Branding (Give-A-Care)
  • 2017 The One Show | MERIT - Cross-Platform, Craft Writing (Give-A-Care)
  • 2017 The One Show | MERIT - Print/Outdoor, Craft Writing (Give-A-Care)
  • 2017 ADCC | GOLD - Promo, Promo Campaign (Give-A-Care)
  • 2017 ADCC | SILVER - The Michael O’Reilly Best Copywriting Award, Digital  (Give-A-Care)
  • 2017 ADCC | SILVER - Interactive Miscellaneous, Non-Profit/Public Service (Give-A-Care)
  • 2017 ADCC | SILVER - Interactive Miscellaneous, Education & Information (Give-A-Care)
  • 2017 ADCC | SILVER - Advertising Integrated, Campaign (Give-A-Care)
  • 2017 ADCC | MERIT - Media Innovation, Campaign (Give-A-Care)
  • 2017 ADCC | MERIT - Advertising, Consumer Magazine Ad, Campaign (Give-A-Care)
  • 2017 ADCC | MERIT - Interactive Advertising, Display & Banner Ads (Carte Blanche)
  • 2017 LIA Awards | SILVER - Health & Wellness, Corporate Communication (Give-A-Care)
  • 2017 LIA Awards | SILVER - Packaging Design, Use of Copywriting, Product Line (Give-A-Care)
  • 2017 LIA Awards | SILVER - Design, Use of Copywriting, Campaign (Give-A-Care)
  • 2017 LIA Awards | FINALIST - Design, Non-Profit (Give-A-Care)
  • 2017 LIA Awards | FINALIST - Verbal Identity, Naming (Give-A-Care)
  • 2017 CMA | GOLD - Pro Bono (Give-A-Care)
  • 2017 CMA | GOLD - Experiential & Innovative Media, Consumer Product (Give-A-Care)
  • 2017 CMA | SILVER  - Advertising, General Consumer Products (Give-A-Care)
  • 2017 PROMO! Awards | SILVER - Best Use of Design (Give-A-Care)
  • 2017 PROMO! Awards | BRONZE - Best Insight/Strategy (Give-A-Care)
  • 2017 PROMO! Awards | BRONZE - Best Niche Targeting  (Give-A-Care)
  • 2017 AToMic Awards | SILVER - Best Niche Targeting (Give-A-Care)
  • 2017 AToMic Awards | BRONZE - Atomic Idea (Give-A-Care)
  • 2017 AToMic Awards | BRONZE - Atomic Design (Give-A-Care)
  • 2017 Applied Arts | MULTIPLE x11 - Advertising, Design (Give-A-Care)
  • 2017 Applied Arts YOUNG BLOOD - Advertising (Give-A-Care)
  • 2017 Communication Arts - Advertising (Carte Blanche)
  • 2017 Communication Arts | MULTIPLE - Advertising, Design (Give-A-Care)
  • 2017 Shopper Marketing Innovation | BRONZE Packaging (Give-A-Care)
  • 2017 Strategy Awards | GOLD - Cause (Give-A-Care)
  • 2017 Strategy Awards | SILVER - Niche Strategy (Give-A-Care)
  • 2017 SIA BRONZE Packaging (Give-A-Care)
  • 2017 Graphis | GOLD - Design, Print Packaging (Give-A-Care)
  • 2017 The Webby’s | HONOUREE Best Copywriting (Give-A-Care)
  • 2017 Dieline Awards | MERIT Packaging (Give-A-Care)

2016

  • 2016 Epica | BRONZE - Packaging (Give-A-Care)
  • 2016 Cancer Awareness Awards GOLD Total Advertising Campaign (Give-A-Care)
  • 2016 Cancer Awareness Awards GOLD - Retail Products (Give-A-Care)
  • 2016 Grafik | GRAND PRIX Humanitarian Cause (Give-A-Care)
  • 2016 Boomerang Awards | AWARD - Not For Profit (Give-A-Care)
  • 2016 Carte Blanche | SILVER - TSA OOH (Desjardins) 

2015

  • 2015 OCAD U Masters Presentation | FIRST PLACE - McCain
  • 2015 OCAD U Masters Presentation | SECOND PLACE - King’s Crown
 

Taking risks is in my blood. 
*groans* What self-respecting Copywriter opens with a pun?
I think safe is synonymous with boring; no idea is too crazy if it's grounded in human truth. I'm not afraid of the word "no" because it's helped me to develop thick skin, not a thick head. And better work.

Loved (and hated) for my candour, envied for my lunches (and the hair that occasionally falls in them), feared for my death metal karaoke covers.

For my full rap sheet, check my LinkedIn. (But I'll get a creepy notification.) If you want to guess my zodiac sign shoot me an e-mail. Open to life-changing opportunities in Toronto or somewhere warmer. Or European. I should probably say Copywriter again for the SEO. Synergy. Millennial.