Copywriter

About

b. 1986, HK.

Ariel Portait.jpg

Here's where I make a joke about my last name.

Gold Stars & High Fives

2018

  • Strategy Creative Report Card | #4 Copywriter in Canada

  • CMA | SILVER - Social Causes: Digital & Tech (Responsible Gambling Council)

  • CMA | SILVER - Social Causes: Business Impact (Responsible Gambling Council)

  • CMA | BRONZE - Social Causes: Innovative Media (Responsible Gambling Council)

  • ADCC | MERIT - Interactive: Innovative Use of Tech (Responsible Gambling Council)

  • Applied Arts - Interactive Miscellaneous, Series (Responsible Gambling Council)

  • Applied Arts - Public Service/Charity, Series (Responsible Gambling Council)

  • Strategy Awards | SHORTLIST - Cause: Public Service (Responsible Gambling Council)

  • Media Innovation Awards | SHORTLIST - Best New Insight (Responsible Gambling Council)

  • National Advertising Challenge | GOLD - Wild Card (Ted Rogers Scholarship Fund)

  • Carte Blanche | SHORTLIST - Digital OOH (Under Armour)

2017

  • Strategy Creative Report Card | #132 Copywriter in Canada

  • Cannes | SILVER - Design, Comprehensive Range (Give-A-Care)

  • Cannes | BRONZE - Health, Corporate Image & Communication (Give-A-Care)

  • Cannes | SHORTLIST - Design, Promotional Item Design (Give-A-Care)

  • Cannes | SHORTLIST - Design, Copywriting for Design (Give-A-Care)

  • Cannes | SHORTLIST x3 - Health, Print & Outdoor Craft (Give-A-Care)

  • Cannes | SHORTLIST - Direct, Charities & Non-Profit (Give-A-Care)

  • Cannes | SHORTLIST - PR, Charities & Non-Profit (Give-A-Care)

  • Clios | GOLD - Direct, Print/Mail (Give-A-Care)

  • Clios | SILVER - Design, Packaging (Give-A-Care)

  • Clios | BRONZE - Integrated, Public Service (Give-A-Care)

  • Clios Health | GOLD - Design, Corporate Identity (Give-A-Care)

  • D&AD | SILVER - Branding, Branding & Identity (Give-A-Care)

  • ADC | BRONZE - Craft in Digital, Copywriting (Give-A-Care)

  • Marketing Awards | GOLD - Public Service, TV Single (Give-A-Care)

  • Marketing Awards | SILVER - Design, New Brand Launch (Give-A-Care)

  • Marketing Awards | BRONZE - Design, Packaging (Give-A-Care)

  • Marketing Awards | BRONZE - Digital, Online Display Single (Carte Blanche)

  • Marketing Awards | SHORTLIST - Integrated Campaign (Give-A-Care)

  • Marketing Awards | SHORTLIST x2 - Press Single (Give-A-Care)

  • The One Show | MERIT - Design, Branding Identity System (Give-A-Care)

  • The One Show | MERIT - Cross-Platform, Integrated Branding (Give-A-Care)

  • The One Show | MERIT - Cross-Platform, Craft Writing (Give-A-Care)

  • The One Show | MERIT - Print/Outdoor, Craft Writing (Give-A-Care)

  • ADCC | GOLD - Promo, Promo Campaign (Give-A-Care)

  • ADCC | SILVER - The Michael O’Reilly Best Copywriting Award, Digital (Give-A-Care)

  • ADCC | SILVER - Interactive Miscellaneous, Non-Profit/Public Service (Give-A-Care)

  • ADCC | SILVER - Interactive Miscellaneous, Education & Information (Give-A-Care)

  • ADCC | SILVER - Advertising Integrated, Campaign (Give-A-Care)

  • ADCC | MERIT - Media Innovation, Campaign (Give-A-Care)

  • ADCC | MERIT - Advertising, Consumer Magazine Ad, Campaign (Give-A-Care)

  • ADCC | MERIT - Interactive Advertising, Display & Banner Ads (Carte Blanche)

  • LIA Awards | SILVER - Health & Wellness, Corporate Communication (Give-A-Care)

  • LIA Awards | SILVER - Packaging Design, Use of Copywriting, Product Line (Give-A-Care)

  • LIA Awards | SILVER - Design, Use of Copywriting, Campaign (Give-A-Care)

  • LIA Awards | FINALIST - Design, Non-Profit (Give-A-Care)

  • LIA Awards | FINALIST - Verbal Identity, Naming (Give-A-Care)

  • CMA | GOLD - Pro Bono (Give-A-Care)

  • CMA | GOLD - Experiential & Innovative Media, Consumer Product (Give-A-Care)

  • CMA | SILVER - Advertising, General Consumer Products (Give-A-Care)

  • PROMO! Awards | SILVER - Best Use of Design (Give-A-Care)

  • PROMO! Awards | BRONZE - Best Insight/Strategy (Give-A-Care)

  • PROMO! Awards | BRONZE - Best Niche Targeting (Give-A-Care)

  • AToMic Awards | SILVER - Best Niche Targeting (Give-A-Care)

  • AToMic Awards | BRONZE - Atomic Idea (Give-A-Care)

  • AToMic Awards | BRONZE - Atomic Design (Give-A-Care)

  • Applied Arts | MULTIPLE x11 - Advertising, Design (Give-A-Care)

  • Applied Arts | YOUNG BLOOD - Advertising (Give-A-Care)

  • Communication Arts - Advertising (Carte Blanche)

  • Communication Arts | MULTIPLE - Advertising, Design (Give-A-Care)

  • Shopper Marketing Innovation | BRONZE - Packaging (Give-A-Care)

  • Strategy Awards | GOLD - Cause (Give-A-Care)

  • Strategy Awards | SILVER - Niche Strategy (Give-A-Care)

  • SIA | BRONZE - Packaging (Give-A-Care)

  • Graphis | GOLD - Design, Print Packaging (Give-A-Care)

  • The Webby’s | HONOUREE - Best Copywriting (Give-A-Care)

  • Dieline Awards | MERIT - Packaging (Give-A-Care)

2016

  • Epica | BRONZE - Packaging (Give-A-Care)

  • Cancer Awareness Awards | GOLD - Total Advertising Campaign (Give-A-Care)

  • Cancer Awareness Awards | GOLD - Retail Products (Give-A-Care)

  • Grafik | GRAND PRIX - Humanitarian Cause (Give-A-Care)

  • Boomerang Awards | AWARD - Not For Profit (Give-A-Care)

  • Carte Blanche | SILVER - TSA OOH (Desjardins)

2015

  • OCAD U Masters Presentation | FIRST PLACE - McCain

  • OCAD U Masters Presentation | SECOND PLACE - King’s Crown

 

Taking risks is in my blood. 
*groans* What self-respecting Copywriter opens with a pun?
I think safe is synonymous with boring; no idea is too crazy if it's grounded in human truth. I'm not afraid of the word "no" because it's helped me to develop thick skin, not a thick head. And better work.

Loved (and hated) for my candour, envied for my lunches (and the hair that occasionally falls in them), feared for my death metal karaoke covers.

For my full rap sheet, check my LinkedIn. (But I'll get a creepy notification.) If you want to guess my zodiac sign shoot me an e-mail. Open to life-changing opportunities in Toronto or somewhere warmer. Or European. I should probably say Copywriter again for the SEO. Synergy. Millennial.